How to use Vacation Certificates as Sales Incentives

Everybody likes to get something free, and if you use vacation certificates as business incentives then your business will prosper much more rapidly that you could possibly believe.

By using these certificates as incentives to customers who purchase or remain loyal to you, your business can increase its sales by up to 30%, and what would that do for you!

It’s the ‘free’ part that is important. People do not think of the fact that free offers can actually be paid for in the purchase price of goods or services, and regard them as benefits. Many people will make a purchase choice based entirely on what free offers are available, irrespective of the price of the product. In fact many would prefer a certificate for a free cruise than have money off. It is good psychology and it has been proved time and time again that it works. What can be better than a free cruise to the Bahamas, or a free vacation in Orlando simply for extending your life insurance policy!

Why do hotels offer these free vacations? It is because at certain times of the year, such as conventions, weekends and even public holidays, they are not full. Not all rooms are taken, and they want to get what they can for them. If they cannot sell them, then rather than have them empty they will offer them free. The benefits they receive in return are the possibility of money being spent in the restaurants, bars, casinos and other services, the possibility of referrals and also the visitor might have enjoyed their two night stay so much that they will return for a longer visit.

Everybody wins – the customer, the company and the hotel.

If you are wondering for what sort of promotions they can be used, all it takes is a bit of imagination. Your sales and marketing staff should be able to come up with some lucrative possibilities. How about offering a free certificate for every householder that opens their door when a representative calls? Think how many more sales you would make. What about offering a choice of certificates to anybody who buys one of your cars? Even a vacation voucher for every vacation sold! There’s a unique use for vacation certificates. A free one for every one purchased!

Never underestimate the power of a free gift, and the fact that most internet searches include the word ‘free’. Learn how to use vacation certificates as business incentives and your business will prosper. Market them as an individual and you will personally prosper. The results are truly amazing and people will purchase things they otherwise would not have without the free certificate.

Frequently Asked Questions
 

1. How are you able to offer these incentives?
    
2. What types of hotels are offered?
    
3. What size are the certificates when printed?
    
4. Do the certificates have an expiration date?
    
5. Does my customer have to attend a timeshare sales presentation to receive the vacation offers?
    
6. Can Businesses / Customers participate in the program if  located outside of the US?
   
   
   How are you able to offer these incentives?
   Hotels, travel companies, restaurants, and other establishments offer these incentives to get people to use their services and see what they have to offer. This builds brand loyalty.
   
   For example, hotels rarely experience full occupancy except during conventions, major holidays and weekends, so they contract with certain travel promotion companies, to give the rooms away free with the 3 day, 2 night vacation certificate to get people to come and see what they have to offer. When hotels have empty rooms, they do not make any money, and it's a waste of a good room. Although they have lost the price of the room regardless, they can still let you stay for free in the hopes that you'll stay longer, eat in their restaurants, spend money at their in-house shops and casinos, and take advantage of their amenities (spa, room service, etc.). And when you leave, after having had a great time, they hope that you'll come back to stay with them in the future and maybe even tell a few friends. This builds brand loyalty.
   
   
   What types of hotels are offered?
   The 3 Day, 2 Night Vacation Certificates offer accommodations with quality hotels that range from 2-3 stars and are in the same class of hotels like Hyatt, Westin, Radisson, Holiday Inn, Best Western, Quality Inn, Marriott, Wyndham and Sheraton. The hotels are booked in and around the main tourist areas of the destination. The offer is based on availability, so the hotel the person receives depends upon which hotel is available for the travel dates chosen.
   
   
   What size are the certificates when printed?
   The certificates are the size of a standard 8 1/2 by 11 paper when printed.
   
   
   Do the certificates have an expiration date?
   The certificates will not have an expiration date on them.
   
   
   Does my customer have to attend a timeshare sales presentation to receive the vacation offers?
   A timeshare presentation is not required with all of the vacation certificates.
   
   
   Can Businesses / Customers participate in the program if  located outside of the US?
   Yes, you can. It doesn't matter where you live.